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What is SEO?

It's about good, relevant content. Understanding that is the key to good SEO. We think about the product or service and we think about the audience for this, and hatch cunning plans to deliver great stuff for the User and in turn, great stuff for search engines to index. We keep it fresh, relevant and up to date.

On-page SEO

Our core Umbraco product has been tailored by Crumpled Dog with good SEO in mind. We have configured it to do a lot of the hard work for our clients. On-page SEO is an important part of the SEO of any website. Getting the right elements on the page, like titles, body copy, images and meta data, is dealt with by default.

Our SEO strategy

It's simple, really. Our SEO strategy is about being interested in our clients' journeys. Anyone who has worked with us on an SEO remit would agree that we live and breathe SEO as part of any web project.

Local SEO

Much of what we do is about "Local" searches. People tend to be searching for products and services local to themselves. The FMB (Federation of Master Builders) website illustrates this.

Validation and refinement

Our SEO journey is a continuing one, and we use our experience to review and test our theories. We test search phrases for optimisation, and focus on that. 

Case studies

Extrarooms want to be visible to people searching for "sound proofed garden rooms". Check it out.

PA London want to be found for people searching for PA's in town e.g. : "PA in London'.


We test our SEO in a number of ways. What does the User Experience when they search and find a site. Where do we rank. How much traffic do we get. How does that convert. What can we do to make it better. The proof is in the stats. All of our case studies show some highs and lows. The many tools we use allow us to analyse visitor behaviour and prove if our SEO strategy is working.

SEO & SEM Case Studies


A classic range of materials and a traditional looking website (still built in Umbraco) with great SEO and access to a range of services

View full case study

33 Beaumont St

Amnesty Laptop Home

Crumpled Dog work with the team at Amnesty on all their web maintenance and development

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The site is designed to generate high quality traffic through organic search terms and customer experience... and that is exactly what it does

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FMB Laptop Home

FMB are a dynamic organisation, requiring constant development and improvement of a website which is very popular with both trade and consumers

View full case study

Federation of Master Builders


The ISC represents almost every Independent School in the UK - providing a wealth of information for parents wishing to choose a local independent school.

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A simple but perfectly formed website to allow UK customers to find a local dealer

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Museum Of The Home Case Study

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Museum of the Home


Another suberb map function shows local people and businesses active and thriving in the area

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O&H Hamptons

Or Home Hero

The OR Society is a charity set up to advance knowledge, interest and education in OR.

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Operational Research Society


Crumpled Dog worked closely with the owners to develop a unique brand and website in the recruitment sector, to reflect a unique offering in the industry

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PA London


Schools Together Umbraco web project

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Schools Together

Yz Laptop Home

We work with the web team on a daily basis to improve and maintain all aspects of the YZ site.

View full case study

Yellow Zebra

Crumpled Dog are proud sponsors of

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