It was with a certain amount of excitement and a lot of pride that Crumpled Dog’s design team made their way to Creativepool’s Annual Awards Ceremony last week. After working almost two years to complete a full branding concept for Carve – a new London-based restaurant – the team was looking forward to celebrating their achievements.
The Creativepool Annual is an inspiring collection of work from a great variety of creatives from across the globe, with the Awards going to some of the best in the business. It was our first time entering the awards and attending the event; we were in illustrious company and facing tough competition against some of the biggest, most well-known agencies, all of them with outstanding projects to bring to the mix. Still, we were hoping there’d be some luck for the underdog!
We arrived to a buzzing room full of denim, blazers, beards and good vibes. Ben blended in perfectly with his own hirsute chin and navy-blue clobber next to Gillian and Christina, but Antony made quite a splash on the night in a statement bright-red jacket. (See if you can spot us in the pictures – the jacket stands out…!)
image source: Creativepool
Sadly, we didn’t win, but we did come close, making it to the top ten for the people’s choice award in our category! For our first time entering the competition, we were pleased by the positive response and great comments we received on social media regarding Carve, and it was a great way for us to build momentum by getting clients and friends to vote for us. It wasn’t a wasted experience in the least, and Gold Annual or no, it was a nice way for the team to celebrate.
The Carve branding project was the culmination of almost two years of hard work, delivering a full package for the client, from concept to completion, including brand naming to creating an identity, developing a tone of voice, advertising POS, in-store graphics, through to the payment screen interfaces, as well as the website, the uniforms, the packaging, and all the little bits in between. (See our blog post with more details on this project.)
The night was a great occasion for designers from all over to come together to celebrate good design, with no pressure to hand out business cards or make sales pitches – just an opportunity for designers from all over to meet, mingle, and simply celebrate good design (not to mention guzzle some free booze, although the slightly lackluster canapés weren’t exactly snaffled up in a hurry – we all went for a burger afterwards…!).
The night was also a nice reminder of how exciting and innovative the design community is, and we were proud to be a part of it.
A massive thank you to everyone who voted for us, and fingers crossed for next year!