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AQA is an independent education charity and the largest provider of academic qualifications taught in schools and colleges.

The ‘Make assessment count’ campaign was aimed at heads of education centres teaching GCSE-level maths. A recent standardisation of maths GCSE exam papers meant that AQA’s method of assessment became their point of difference.

We created a design system combining the language of GSCE maths symbols incorporating teaching and classroom imagery.

The ‘A-level maths from the right angle’ campaign was aimed at heads of department, teaching A-level maths. It outlined the benefits and features of the new AQA A-level maths syllabus, career and further education opportunities open to students after qualification.